About AJP MI Ltd
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We are committed to protecting your personal information and being transparent about what information we hold about you. Using limited personal information allows us to develop a better understanding of our customers and suppliers, which helps us to operate more efficiently.

The purpose of this statement is to give you a clear explanation about how we collect and use the information we gather from you directly and from third parties.

We use your information in accordance with all applicable laws concerning the protection of personal information. This statement explains:

  • Who we are
  • What information we may collect about you
  • How we may use that information
  • In what situations we may disclose your details to third parties
  • Our use of cookies on our website
  • Information about we keep your personal information secure, how long we maintain it for and your rights to be able to access it.

If you have any queries about this statement, please contact AJP Management Insights Ltd by email at enquiries@ajpmi.co.uk.

Who we are

AJP Management Insights Ltd (hereinafter called AJPMI) is a business consultancy. We are registered as a company in England and Wales under registration number 8489274.

Information collection

AJPMI collect limited information in a number of ways:

  • Information you give us
    For example when you contact us by email, phone call or via the website, we will store personal information you give us, such as your name, email address, postal address and telephone number.

  • Information about your interaction with us
    For example, our customer supplier relationship and any contracts we may have between us.

  • Information from third parties
    We may occasionally receive information about you from third parties. For example, we may use third party research companies to provide general information about you, compiled using publicly available data or data that you have agreed to being supplied.

  • Sensitive personal data
    Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We do not collect this type of information about our customers.

How we use your information

There are three bases under which we use your data.

  • Contract purposes
    When we enter into a contract with you, in order to fulfil this contract we need to process and store your data. For example, we may need to contact you by email or telephone about the fulfilment of the contract.

  • Legitimate business interests
    In certain situations we collect and process your personal data for purposes that are in our legitimate business interests. However, we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.

  • With your explicit consent
    For any situations where the two bases above do not apply, we will instead ask for your specific consent before using your personal information in that specific situation. Due to the nature of our business, this will be by exception.

Marketing communications

  • We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. To do this we use data that we have stored about you, such as the nature of your business, as well as any preferences you may have told us about.
  • We use our legitimate business interest as the legal basis for communications by post and email. You may object to receiving these at any time using the contact details at the end of this statement.
  • We may also contact you about our work by telephone. However we will always get explicit consent from you before doing this. Please bear in mind that this does not apply to telephone calls that we may need to make to you related to our contractual relationships (as above).

Other processing activities

  • In addition to marketing communications, we also process personal information in the following ways that are within our legitimate organisational interests:
    • We may analyse data that we hold about you to ensure that the content and timing of communications that we send you are as relevant to you as possible.
    • We may analyse data we hold about you in order to identify and prevent fraud.
    • In order to improve our website we may analyse information about how you use it and the content that you interact with.
  • In all of the above cases we will always keep your rights at the forefront to ensure that they are not overridden by our own interests or infringe your fundamental rights and freedoms. You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details at the end of this statement. Please bear in mind that if you object, this may affect our ability to form business and contractual relationships that are for our mutual benefit.

Third parties

There are certain circumstances under which we may disclose your personal information to third parties. These are as follows:

  • To subcontractors when it is necessary for them to be able to provide you with products or services that you have requested through us.
  • To our own service providers who process data on our behalf and on our instructions. In these cases we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data.
  • Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).


Cookies are small text files that are automatically placed on to your device by some websites that you visit. They are widely used to allow a website to function (for example, to keep track of an online shopping basket), as well as to provide website operators with information on how the site is being used.  Our website does use cookies to analyse website use and effectiveness, but no personally identifiable information is collected (with the exception of IP addresses, which under certain circumstances could be traced back to an individual.  However, we do not do this).

Keeping your information secure, how long we retain your information and your rights to access your information

Debit and credit card information

  • We do not currently hold any debit and credit card information and have no intention to do so.
  • We do however hold bank account information for the sole purposes of paying our suppliers.

Maintaining your personal information

  • We store your personal information for a proportionate length of time for legitimate business relationships. When we believe that relationship has come to an end, we will delete all information.
  • If you believe that the information we hold on you may be inaccurate, or you wish your information to be deleted, please inform us at your convenience by using the contact details at the end of this statement.
  • Any objections you make to any processing of your data will be recorded so that we can comply with your requests.

Security of your personal information

  • We will put in place appropriate safeguards (both in terms of our procedures and the technology we use) to keep your personal information as secure as possible. We will ensure that any third parties we use for processing your personal information do the same.
  • We will not transfer, process or store your data anywhere that is outside the European Economic Area.

Your rights to your personal information

You have a right to request a copy of the personal information that we hold about you and to have any inaccuracies in this data corrected. Please use the contact details at the end of this statement if you would like to exercise this right.

Contact details and further information

Please get in touch with us if you have any questions about any aspect of this privacy statement, and in particular if you would like to object to any processing of your personal information that we carry out for our legitimate organisational interests.

AJP Management Insights Ltd
Tel / fax: 07092 215300
Email: enquiries@ajpmi.co.uk

Our registered company address is:
AJP Management Insights Ltd
Brunel House
340 Firecrest Court
Centre Park

Date last reviewed: 30 May 2018

Privacy Statement